Imagine my surprise to see in numerous prominent spots throughout the city, a billboard showcasing Olympic gold medalist and show jumper Steve Guerdat. The other clue to the relative importance of horses and riding in Switzerland is a listing of the Mercedes-CSI FEI Rolex World Cup horse show as a “Top Event” in the seasonal Zürich Guide.
Our friends tell us it is so popular that the event sells out early every year.
Chocolate also gets its share of respect. There are chocolate shops all over the place. On a walk through the neighborhood, we came across this cute billboard.